What Are Do Follow And No Follow Backlinks

What is a Dofollow Link?

A dofollow link is not a thing. Dofollow is the default state of a link. A link that does not have the nofollow attribute is considered dofollow.

Search engine rankings can be directly affected if another website links to you with a standard (or dofollow) hyperlink.

How can dofollow links impact site rankings?

Search engine bots use Dofollow links to crawl the internet and register which is linking to whom. These relationships transfer a type SEO professionals call “link juice” from one site to the next.

Let’s take, for example, a site that is highly regarded and has many links to it. This will make your site more trustworthy and increase your PageRank. This can increase your rank in search engine results.

How can you make a hyperlink dofollow?

If you create a link to your website in a new post or blog post, it will be automatically dofollow.

You may have noticed a link that is not dofollow pointing to your site. It’s impossible to change a link that is not dofollow from another site. It is better to understand what links are generally nofollow before you approach the site owner and request them if they will follow the link to your website.

Be aware that nofollow links can be common in some cases, but that is not necessarily bad.

backlinks for search ranking

What is a Nofollow Link?

Do-follow and No-follow links appear identical to the average website user. Nofollow links contain a tiny code called an attribute that tells search engine bots not to follow the link. This is what it looks like rel= “nofollow”

Nofollow links, according to Google, don’t transmit any PageRank to the website they are linking to. Nofollow links to your website don’t directly affect your website’s ranking in search engine results. Google states that nofollow links do not pass PageRank to the linked website.

Nofollow links stop black-hat SEO professionals from making a profit off links placed in comments sections on high-authority websites.

The following content types have nofollow links.

  • Sponsored content
  • Widgets
  • Forums
  • Press releases
  • Blog comments
  • Social media

Don’t spend too much time commenting on blogs or submitting press releases if you want to improve your website’s authority through link building.

Even though nofollow links won’t directly increase your PageRank, it is important not to dismiss them.

Making a Link Nofollow

Let’s suppose you accept a sponsored post for your blog. You will need to change the code to add the nofollow attribute for links in the article.

  1. Switch to the HTML view in your blog editor to directly edit the code.
  2. Locate the link that you wish to make nofollow.
  3. You can make it look like this by adding the nofollow attribute:

rel=”nofollow”>Example anchor text


Make sure that you keep your backlink profile healthy and optimized. Build the right type of backlinks for your portfolio. You’ll be able to apply your knowledge once you have a basic understanding of dofollow and no follow links. Opportunities will open up after you have read the above analysis. Dofollow links are good for building PageRank. However, nofollow links can bring you valuable traffic and engagement.

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